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marketing director job description resume

This will be done via activities such as, A. and/or MBA, with 7+ years marketing experience, Microsoft Office Suite: Word, Excel and Power Point, Influencing without formal authority – able to create an informal network to support program pilots, implementation and collection of best practices and measurement, Strategic agility – the ability to be the region marketing strategist and advisor to the RVP, Business analysis – ability to track, analyze, and present results from marketing program implementation, Project management – Multiple tasks will be managed at one time resulting in a need for strong time management and multi-tasking skills, Organizational savvy – Ability to speak to multiple levels within the region, representing a ‘big-picture’, business-oriented view of development, Dealing with Ambiguity – able to get in, assess the situation, identify key players, set action plan and deliver, Results oriented – analytical skills and ability to think strategically about the business are essential; accountable for achieving the region’s financial goals through collaboration with the operations team, A self-starter, confident in his/her abilities, self-motivated and able to work effectively with little supervision, A results-oriented individual who can make a difference; an individual who takes initiative, makes things happen, accepts accountability and has a “can do” attitude; has a sense of urgency, Creative and flexible in attitude and style to adapt to new situations in a rapidly changing, dynamic environment, Skilled to implement through people, not through doing the tactical; able to train and enable the success of others, Develop new programs, including researching budgets, producing timelines, working with partners and implementation of sold program, Track program progress and prepare final reports for internal use and for clients, Service the day-to-day needs of the corporate digital sales team, including creating and producing sales materials and tools, Manage two full-time team members, as well as outside vendors, freelancers and production teams, Work with SEA Head of Marketing to build marketing strategy for Vietnam in alignment with country strategies and business objectives, Deep understanding of payments industry, regulation, consumer trends and competition, Set clear KPIs for marketing activity including transaction and revenue growth goals, Review implementation of plans on ongoing basis and provide guidance to management to ensure that KPI’s are achieved, Ensure plans are developed in collaboration with Corporate Communications, clearly documented, aligned with and effectively communicated to all stakeholders, Management of Agencies, Creative, Media, Digital/Social, and BTL, Develop Agency scopes of work based on annual plans, Communicate annual marketing plans to clients with regular updates at formal meetings eg QBRs, Manage marketing budget, forecasts, ATL, Digital, Social and BTL production and media costs, Develop marketing strategy in close cooperation with Local Product, Merchant Acceptance and Hub teams – Visibility/Point of Sale, Credit, Debit, Prepaid, payWave, Cross Border and eCommerce, Analysis of data on Brand tracking, transactions, competition, and specific consumer, product and in-market research, Understanding of Visa Brand Strategy and application to specific in-country marketing strategy, Use of Social and Digital channels for more effective and measurable results, Awareness of Global marketing assets and ability to leverage in an effective and cost efficient way, Identify and create solutions for knowledge gaps impacting effective strategy development and measurement, Partner closely with Business Development team to engage client banks to adopt marketing assets for cardholder programs, Work closely with SEA Head of Client Marketing Support {CMS] to develop CMS plans for specific clients funded by Country Marketing budget, Manage Vietnam marketing budget and ensure that all activities adhere to Visa’s financial forecasting, reporting, sourcing, legal and compliance policies, BA - Must have at least 7-10 years of Industry related marketing work experience (CPG or beauty), MBA - Must have at least 6-10 years of Industry related marketing experience (CPG or beauty), Proven multi-project / team-oriented managerial skills, Work with the CEO, Art Director, Head of Digital and other executives to develop collateral about the company and its capabilities across multiple platforms, Work with and support sales executives to create proposals for prospective integrated partners, event sponsors, and digital and print advertisers, Create and/or oversee the creation of written, video and digital content about Worth for editorial themes for use by the company and partners for promotional purposes, Manage the design process for collateral and sales material with the Art department and internal and external constituents, Identify, engage and negotiate relationships with content syndication, event and promotional partners, Develop and oversee earned media/PR efforts and contractors, Work alongside the Head of Digital in managing digital marketing presence and campaigns, Work with the Chief Content Officer on the promotion of editorial and editorial event marketing, Proven ability to manage complex projects with multiple stakeholders against timelines, Digital familiarity with marketing tools, strategies and best practices, Direct or indirect management experience of small teams, Previous success in a highly fluid, fast paced start-up like environment is desirable, Supervise integrated marketing staff and manage day-to-day workload of the team, including brainstorming, proposal strategy and program execution, Develop custom cross-platform marketing ideas in response to RFPs and on a pro-active basis, Participate and lead brainstorming sessions with sales, editorial, creative and digital teams to build client solutions and ensure seamless implementation of sold programs, Develop positioning, presentations, & partnerships that elevate and differentiate the Good Housekeeping brand, Partner with Sales to pitch programs to clients, Stay on top of industry trends, events, new technologies, unique opportunities; assume a leadership position in communicating opportunities to the sales and marketing team, Work closely with AP/Group Marketing Director to strategize best in class marketing solutions for non-traditional revenue streams, including shopper marketing and brand licensing platforms, 7+ years marketing experience (digital experience a must; agency background a plus), Experience managing a team of at least 3 marketers, Exemplary copywriting and proposal writing skills—both in structure and content, Stellar interpersonal communication and collaboration skills, Intellectual curiosity; a keen understanding of industry trends, emerging media platform, and marketing insights, High energy individual who thrives in a fast paced environment, Ability to work well both collaboratively and autonomously, Development of custom cross-platform programs for TEN clients connecting client objectives to proposed strategy, concepts and activation across TEN’s portfolio of brands, Lead and/or participate in creative brainstorming in the development of custom integrated programs, Support the development of strategic partnerships across TEN, Contribute in the development of strategic sales programs and development of the collateral to promote them, Assist in the reporting out of integrated programs and campaigns and development of case studies and award submissions, Assist sales with client-specific proposals and/or presentations, 5+ years experience/education with Advertising or Marketing, 5+ years experience/education with Digital/Online Technology, Proven leadership and organizational skills, Proven oral and written communications skills, including knowledge of correct spelling, punctuation and grammar, Must be self-motivated, possess strong initiative, and resourcefulness, Aptitude for analyzing and synthesizing research data, with the ability to build strategic “stories”, Develop and execute marketing plans for Association programs and services to support membership and program growth, development and retention strategies, Collaborate with Digital Strategy Specialist to create integrated, engaging and fresh strategies for existing social media outlets, thoughtfully expand social medial presence and manage the day-to-day activities and marketing campaigns, Identify new social media platforms for engagement and create original programs that drive prospect/member engagement and brand awareness, Collaborate with Digital Strategy Specialist to monitor trends in social media tools, competitive landscape, digital trends and applications to identify brand/membership opportunities, Supporting a team approach to coordinated, creative and strategic marketing that advances organizational objectives and effectively communicates direction to Branch Staff, Provide marketing and promotional plans to special events and membership efforts as needed, Develop and lead corporate and community sponsorship campaigns on behalf of the Y, Manage relationships with advertisement agencies and other vendors in a manner that drives quality output while assuring efficiencies and cost control, Ensure strategic organizational issues are addressed in a brand consistent, coordinated fashion, Plan, manage and adhere to an annual budget, including developing detailed timelines for project approval of creative materials, Manage project communications between all departments, which could include but not limited to: Marketing, Production, Editorial, Sales, Events, Ad Ops, Finance, Legal, etc, Communicate directly with individual team members to reiterate the scheduled deliverables, record progress of the project, and to address obstacles as they arise and leading the Project Management team within the Marketing group, This position may include supervising one or more employees where applicable, 8-10 years of well-rounded experience in advertising, marketing or related business, Cross-discipline experience is a plus, including but not limited to: Digital, Print, CRM, Experiential, Content Creation, and Social Media, Ability to oversee project deliverables across all disciplines, Knows when to seek input from subject matter experts, Ability to maintain a positive attitude and foster collaboration, Responsible for marketing the radio stations, developing and executing integrated marketing campaigns, and serving in the public interest, Collaborating with Programming and Sales Management to achieve goals and objectives, Recruitment, hiring, and development of department personnel, Strategic planning and execution to meet listener, advertiser and community expectations, Establish and implement systems to monitor performance against business targets, To fully participate in forecasting plan revenues and reforecasts and take responsibility for meeting these targets, Maintain costs within budget as agreed by the VP of Marketing, Extensive experience in marketing/commercial leadership roles, Superior knowledge and use of the English language in a Marketing context. Wrote jingle and produced CD that served as key component in the success of a client meeting. for brand compliance, Supervise production of quarterly snapshots and annual market report for Office, Industrial, Retail, and Capital Markets, Promote market snapshots and reports to local media, Measure and report on all lead generation activities, and provide an analysis of the ROI associated with all Target SP Marketing activities, Manage the full process to run effective Trade Shows, Generate and distribute leads to the sales organization from all channels, Drive brand building activities at local and national level, focusing on target sector Trade Associations and Trade Shows - including traditional marketing, online opportunities, and segment-specific public relations, to deliver leads for the organization, Provide strategic direction for the company’s digital activities and develop and implement online marketing plans to drive customer engagement as well as increase sales from our online shop, Support the annual planning process for the Marketing function, Support internal communications efforts to drive colleague engagement and position the company properly to various stakeholders, Manage a small team of Marketing professionals to achieve department goals, Manage Self: Managing emotions to remain calm, focused and optimistic while dealing with a constant stream of demands, Coach and Develop: The encouragement of long term development of others to build capability, Work with Others: Building relationships and collaborating with others (e.g. developer and IT evangelism or product management/marketing, solutions marketing in a high technology environment), Strong interpersonal and Demonstrated ability to build marketing content, and work across cross-functional teams to achieve business objectives, Knowledge of DevOps, PaaS for Developers, Developer evangelism, SDLC, Experience with Marketing and selling to developers, and small-mid enterprises, Good understanding of developer marketing – personas, tools, ecosystem, and winning sales content, Ability to delve into technical details of product, and strong ability to defend one’s opinions with both business and technical stakeholders within the organization, High energy and innovative thinker– product marketing director owns a critical aspect of the company’s ability to win and therefore need to have the passion and energy, Excellent communication skills – written, spoken, and visual, Prior experience presenting to sales and technical product leaders, Ability to handle multiple projects and constituents and prioritize under tight deadlines, BA/BS in Computer science, engineering, technology background is preferred, Prior software development background and MBA from a reputed school (or equivalent in marketing experience) a plus, BA/BS in Marketing, Communication or Business, Experience with the development and implementation of marketing and communication plans aligned with strategic initiatives, A strong business acumen, creativity and critical thinking skills, Effective public relations skills including interaction with the public, press, television, and radio, Ability to develop conceptual ideas/programs through implementation, Health care experience within a matrix organization is preferred, Strong written and verbal skills and well versed with public presentations and social media, Effective in a dynamic environment with various simultaneous demands, Continuous learner who seeks higher degree of professional excellence, Running department, managing other promotions directors in the cluster, Managing marketing efforts/relationships/partnerships with other local media companies, Being in front of clients, and working with sales to curate ideas with programming and sales teams, Must be well-versed in Office Suite; Excel, PowerPoint, Word, etc, Experience in running large scale events and dealing with multiple clients is a must, Marketing Strategy – Develop and execute a marketing strategy that differentiates the business locally and supports the growth of local business lines. 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