how to collaborate with brands on instagram
How to Collaborate With Brands: a Guide for Influencers 27 February 2020 Jenny Harper Influencer marketing has been rocking the online world for some time now. Just a cute, fact-stating in a cool and creative way. This is how each and every one of the big influencers started. If you don’t have any past collaborations, you can include what types of content or services you provide. Signs That You Might be Ready to Connect with Brands on Instagram There is little point approaching brands too early. It definitely helps when developing an audience!! We are going to get into details in this interview. You don’t absolutely need to create a media kit. If you’re using a cool tool like Hunter, even the free option can provide a lot of resources. When creating the first pitch most influencers looking to collaborate with brands on Instagram would want to make the best first impression. So, be sure to provide it right away. by now. Your email address will not be published. How to collaborate with brands on Instagram. Thank you so much, Michelle!! Sometimes you really If you have any other questions about how to collaborate with brands, please leave a comment below or ask me directly over on Instagram! So, instead of doing something irrational and out of line, think quality and long term. We aren’t sure what to include in the email and the more we think about it, the more we freeze up and don’t send anything at all! The cool thing is it will list all the emails in the categories according to the departments. On top of this, it’s just not as professional. Become an Instagram Influencer and Collaborate with Brands you love by Leonida Hernandez on October 25, 2020 Becoming a successful Instagram influencer isnât easy. The brands whose products you actually like and use daily. Your last resort should be [email protected] or [email protected] since those accounts get a ton of questions on a daily basis, and you risk your email getting unnoticed or buried in the stack. I wasnât really sure what was going to happen, but had a vague idea. Right? This past week, I landed a dream collaboration with a brand called Princess Polly. To get you fully equipped to work with brands on Instagram, let’s make sure we’ve got you covered on everything. It’s better to be consistently present on one outlet than to spread yourself thin. Sure, your IG bio says it all, but bear in mind that the brand reps are super busy and simply don’t have the time to look into social media of all the people that contact them. , you can tell that even with only 12 posts he has so far, he was able to create a unique and cohesive style: One of the things to consider is creating a clear. If you’ve got none, insert links to your most you posts that reflect your style, your engagement, and your interaction with your audience. If you’re in it for the long game, you want your reputation to be built on genuine collaborations that speak clearly of your niche and values. You have to have 10K+ followers to even be considered semi-serious. My Instagram and blog are my main focus! So you’ve reached a solid IG following and think you’re ready to add some brand collaborations to your Influencer resume? This works both ways. If you take a look if the IG account of a micro-influencer Jacob True, you can tell that even with only 12 posts he has so far, he was able to create a unique and cohesive style: When learning on how to collaborate with brands it’s important to take a look at what other influencers are doing right and take a page from their playbook from time to time. It’s a collaborative process and oftentimes, the email thread will continue for weeks until the collaboration is complete! Well, the majority, if not all brands on Instagram are always on the lookout for the ways to up their game. Most of the brands looking for influencers to maximise their IG game want clear insight into the audience and the overall engagement. Tell them what you can do for them. Wrong. Often brands treat bloggers as a way to advertise cheaply. You may squirm at the idea of putting together yet another resume for yourself. Let’s face it; brands receive tons of inquiries from bloggers/influencers on the daily, either via Instagram DMs or emails. So, instead of doing something irrational and out of line, think quality and long term. Simply include who you are, what social media/blogging platform you utilize, who you are as a brand, and how you can add value to them. Just keep working and growing and you’ll be on their radar soon enough. Keep on reading to find out how do you actually approach brands as an influencer. Just a simple “hi, I’d love to collab” will definitely no longer work and is honestly pretty rude and entitled of someone to do. HOW TO COLLABORATE WITH BRANDS?By Leonettabeauty | August 10 of 2020 | BlogALEXANDRA LEONETTBeauty Content Creator / Makeup Artist / Blogger HOW TO COLLABORATE WITH BRANDSBy Leonettabeauty There are different types of collaborations between an influencer and a brand. The collaboration is just that: a collaboration between two people or entities that are benefiting from each other’s efforts. Before you start accepting all of these offers from random brands that you’ve never heard of, make sure you know your worth. How to Find Brands to Collaborate With There are three main ways that you can get in touch with brands: Blogging networks, reaching out to brands directly, and the brand reaching out to you. In order to get the most of each one of your brand-sponsored deals on Instagram, make sure to discuss the details upfront. But let’s get back to basics before we get to the nitty-gritty of how to collaborate with brands on Instagram. The social media industry is Make sure to check all the points on the list to help you get through the process easily. Make sure your entire digital presence is consistent, with clear niche and design. Great tips! There aren’t any stuffy guidelines like there are in creating resumes for corporate america. How to Collaborate with Brands I get asked all the time how to collaborate with brands on Instagram. Cause we’re like that. Or maybe you’ll receive an email from a Chinese retailer asking you to collaborate. Hey! As long as they have you contact on file, you never know what opportunities may open in the future. This is where we all get stuck, isn’t it? Feel like you need some help in the growth department? We love to give you the no-BS facts only. This includes your engagement rate, your stats, some of your past collaborations, etc. Well…Not exactly. Are you looking to increase your visibility on Instagram? As in, how will you create value for this brand? Enjoyed this read? And, more importantly, you’re telling them how this translates to their brand and what they can get from this collab. Yes, you don’t have to sit and wait for brands looking for influencers to find you. Why? Tell them what they want to know – who your audience is. So make sure to get them hooked with your awesome introduction. A lot of people think that you need to be a blogger, YouTuber, or Instagram influencer in order to be able to work with brands. This is one of the most common BS facts regarding influencer work. Reaching out to brands as an influencer with a complete set of social media and marketing resources would double your chances of success. And, more importantly, you’re telling them how this translates to their brand and what they can get from this collab. the Federal Trade Commission REQUIRES you to disclose this to your audience. Check out related reads. Your email address will not be published. Partnering with influencers increases reach, brand awareness and revenue. Influencers must be paid or at least compensated ; sometimes if they are smaller they will accept a free product, but generally brands should shell out if they are after quality content. Yes! How To Get Brands To Notice, Collaborate And Pay You As An Influencer Things To Include In Your Pitch Write a short and catchy subject line. Receive a 10-step guide to creating dope content on instagram, Avoid Posting This on Your Instagram if You Want to Work with Brands, How to Look Cute *and* Comfy at the Beach | Style, Summer Trends | Six Affordable Fashion Trends to Try This Summer, How to Approach Paid Collaborations as a Micro-Influencer. Most brands will ask for your media kit right off the bat, but if you’re new to the game, and you don’t have a huge following, you can leave this part out, and ask to collaborate for a free product. So, be sure to highlight their ROI upfront. The number of posts to share – you want to be on the same page on the amount of work you’d be doing, The time span – to prepare everything to be posted on time. I hate the word “niche,” but it really is true that the more specific you get, the more opportunities you’ll have. If the brand you’re reaching out to as an influencer is not keen on going full disclosure, you should think twice if a free product or any amount of money they’re offering is worth getting your profile banned. We’re sure you’ve done your research on how to become an influencer by now. And most often, the wrong pitch lowers their chances of getting brand-sponsored deals. On the contrary, I’d actually venture to say that if you’re not one of these things, it may be easier for you to work with a brand. Have you considered reaching out to influencers? How to Look Cute *and* Comfy at the Beach, creating three high quality images for them to use, by creating a video for your audience using only that brand’s items, sharing the brand’s story with your audience through a blog post, granting them access to your audience, which is a similar demographic to theirs, what you plan on creating from the collab / how you’re going to add value to them. Required fields are marked *. So, you’ll be reaching out to press, media, marketing, or communications people. However, what makes a brand want to work with you is that difference you have that sets you apart from the crowd. Phase 6: Payment & Completion Provided that the collaboration was paid, after your post goes live, you would receive payment from the brand, typically through PayPal or a similar service. But let’s get back to basics before we get to the nitty-gritty of how to collaborate with brands on Instagram. Take your time to really get to know your followers, and create meaningful engagement off of your shared values. To find the right brand looking for influencers to work with, research influencers that are similar to you, and find their collaborations to see if there’s a fit for you. We would love to hear your story. CoSchedule advises that influencers should post once every day on Facebook, one to two times per day on Instagram and up to fifteen times per day on Twitter. For example, let’s say that you work in the music industry. So to answer your question – How do you actually get brand sponsors on Instagram? Think of doing something similar to draw the brand’s attention. Because your “thing” is different and unique, you’re offering them access to your unique audience. And vice versa. Loving this advice! This is how each and every one of the, When on a brand’s website, it can be overwhelming to decide which person to contact from the email list. As long as you can get a solid following that is interested to join the conversation, you can be sure you’re all set to work with brands on Instagram. Unsubscribe. Of course, it wouldn’t hurt if the first brands you’re reaching out to as an aspiring influencer are super dear to your heart. Of course, you should always strive to make it your own, authentic and unique. Before we dive into it, let’s bust some most common myths first. Save my name, email, and website in this browser for the next time I comment. Although there are enormous amounts of opportunity for influencers to collaborate with brands on Instagram things can get too difficult to navigate, too soon. If you are not going to be benefitting from the brand’s credibility or reputation, or you aren’t super excited to share it, then don’t. Get more Exposure with real Engagement and Traffic. If you’re a beginner trying to figure out how to start to work with brands on Instagram, don’t worry, we’ve got your back. When you pitch yourself to a brand, you will be able to share exactly who you are and what you love. How I found brands that collaborate with micro influencers I looked at Instagram accounts in my niche with a similar following (around 1,000-2,000 followers) to see what brands they were collaborating with. There are only two ways to secure these collabs. Bloggers, Learn How To Collaborate with Brands! Why Use Influencers on Instagram? A cold, generic pitch won’t cut it nowadays. We’ve got your back. In order to determine if you would be the right fit for brands on Instagram you want to pitch, look through their IG feed to get a clear picture of what type of influencers they’ve been working with. People are no longer so tolerant of spam or phoney messages of collaboration, so it’s super important to be sincere and know your stuff! This isn’t necessarily reflected in the number of followers you have, but in their actual relevance, and the engagement they bring in. Most brands looking for influencers don’t value the number of followers as much as they do the quality of engagement. And seriously, who cares? Itâs not easy trying to become a paid influencer, but itâs also not impossible. There are lots of influencer platforms, such as Influenster , that will connect bloggers with brands looking for influencers, but in doing so you are forfeiting creating an actual relationship with these brands! Learn how to protect yourself and determine a good collab from a Don’t make the mistake of accepting things just because they’re “free” because in reality, you’re spending your time and energy creating content for this brand. If you’re thinking a short email with your name, your proposition and a closing message would cut it, think again. It’s a two-way relationship . First, you have to learn to use Instagramâs search tools. Think of doing something similar to draw the brand’s attention. Show up on their radar, and get some easy proactivity points right of the bat. I’d love it if you would subscribe to my email list! You will probably get spammed on Instagram from random online retailers asking you to join their affiliate program. How to Collaborate Ways You Can Work With Brands on Instagram. Find the right brands to work with. I will only ever send you amazingly helpful information. This is the exact email pitch I sent to a brand that I ended up landing a collaboration with: See how easy that is?! for free to see how you can grow your following, engagement and reach organically and hassle-free. If you want to learn how to collaborate with brands on instagram, read our detailed list of all the steps to take to pitch your first brand. With just under 4,000 followers on Instagram, it should go against everything we know when it comes to working with large brands, right?! How to Build an Influencer Marketing Strategy? Now that you’ve got all the facts ready, it’s time to pitch your first brand. I decided to switch my Instagram from a private account to a public account. Do you think they are the right person to collaborate with for your brand? Your email address will not be published. Maybe you love expressive fashion, or you’re obsessed with sneakers. No need to panic if nothing comes out of it at first shot. Pingback: How to Look Cute *and* Comfy at the Beach | Style. This way, you’re showing the brand you’re looking to work with on Instagram that you nurture your audience and engage with them. Required fields are marked *. Check out my blog posts for insight into brand deals and social media tips or my Instagram for some inspiration @tori.nucci, List choice Nurturing genuine community amongst your followers pays off – big time! Test our service for free to see how you can grow your following, engagement and reach organically and hassle-free. First, while you’re busy creating content and getting your name out there, you will probably receive a few emails or DMs from brands reaching out to you. Kudos for making the first, and most difficult milestone. Understand that brands on IG, big and small get hundreds of emails from brands and influencers asking for collaboration, so you’ll have to really step up your game to even get noticed. State it clearly, and add your humble commission in the form of a free product, or financial compensation. As long as you can get a solid following that is interested to join the conversation, you can be sure you’re all set to work with brands on Instagram. Saved to use this when working with my students on personal branding. One of the things to consider is creating a clear media kit, which you can customise to fit the specific brand on Instagram you’re in business with. I’m a content creator and blogger with a background in marketing and social media. people. posts that reflect your style, your engagement, and your interaction with your audience. Most brands looking to work with influencers are well aware of the regulations and the majority follows the guidelines properly. We’re talking FTC rules and disclosing your agreement with #ad or #sponsored. If you don’t come from the world of PR, creating a media kit seems like a daunting task. Just to make sure we’re on the right track. Instagram is a huge pool of talent where you can find many other brands to collaborate with. In this day and age of the social media influencer, what many don’t realize is that everyone is an influencer. Itâs better to be consistently present on one outlet than to spread yourself thin. Find the entry point Once the creative side is taken care of, itâs time to find the brands that you would like to collaborate with. If you take a look if the IG account of a micro-influencer. Trying Hair Extensions for the First Time – Is it Worth it? Reality: In less than a few hours of going public, I For example, if the brand has only worked with influencers that have 20+K followers, you shouldn’t waste your time, but wait until you grow (link to our blog post on beginner’s guide) to pitch a collab. With Collabfluence youâre able to search through the product categories that youâre interested in and checkout all the available products from brands looking to work with influencers! But you’re probably wondering how do you actually get brand sponsors on Instagram, right? So youâve reached a solid IG following and think youâre ready to add some brand Keep reading our detailed list of all the steps to take. Published by Nataliya Ogle on March 6, 2019 March 6, 2019 Youâve probably read a ton of guides on how to collaborate with brands as a blogger and best practices to get brand collaborations.
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