how to find brands looking for influencers
Who do you reach out to? Influencers who already write about others in your industry ⦠Upfluence is a full-scale influencer platform, offering a well-rounded set of features. Share of voice is the exposure a brand gets for the target term, so it helps you see which sites are authoritative and highly relevant to your topic and industry. See what websites have the most authority on a topic using Alexaâs Keyword Share of Voice tool. Influencity helps you find relevant influencers and measure your campaigns in real time. Part 2. These best practices will help you find the influencers most likely to help you create a successful campaign. The following tools help you find, evaluate, and reach out to top bloggers, publishers, and social media influencers. As an Amazon Associate I earn from qualifying purchases. Discovering Mommy Bloggers. This strategy helps you connect with your target audience in a space that isnât already crowded with messaging from your competitors. Izzy and Liv. From ⦠At the bottom when you say places like Walmart and WalGreens.. can you give an example about how to approach big businesses like these? Browse industry-related hashtags on social media to see who is regularly sharing content and talking about your competitors. Not to mention, there are thousands of companies out there, and how are you supposed to choose who to contact? Website: Influencity.com. Do you know how the influencer will ⦠As your influence grows, you may find that brands will outreach to you with proposals. Do you crave any chance to cook up a storm in the kitchen? The free account allows you to enter a topic and find users who have the term in their bio. As you map out your influencer marketing plans, also consider what type of campaign will best help you connect with the type of influencers you want to work with. An account with Cision allows you to access the database and perform distribution tasks, monitor the reach of your campaigns, and use analytics to assign a value to your earned media and exposure. Well, I’ve done a bit of the work for you! The right influencers are people, brands, and accounts that can best help you reach your audience and goals. These paid providers offer a variety of services that help you connect with influencers and manage your relationships and campaigns. Influencers who share your audience can provide just as much value as those directly tied to your industry. . Both Influencers & Brands ⦠As a blogger or social media influencer, you should be reaching out to brands to let them know what you have to offer and why it would be mutually beneficial for them to collaborate with you. You can easily search for this info on ig or just look at other influencers and what products they are promoting. Making sure you use influencers who align with your brand ⦠There are âmacro influencersâ who have huge audiences and a broad group of fans, as well as âmicro influencersâ who have a small group of highly engaged followers who share a specific interest. Now that you know what influencer marketing is and how it can benefit your brand, letâs look at how to find influencers for your brand. Companies looking for greater scale from their influencer campaign will often turn to an influencer platform. This brand is looking for ambassadors who embody the definition of black culture, are ⦠In many cases, you donât have to look far to locate the best influencers for your brand. Your email address will not be published. When you clearly define your goals, you can better assess influencer relationships and whether they will help you achieve results. How am I rewarded? GroupHigh says it is âthe Worldâs Largest Blogger Database.â It has information on over 50 million websites. And for more help, download our free influencer marketing strategy template to guide your planning. Enter your topic and receive a list of bloggers, influencers, companies, and journalists who mentioned the topic in their bio or recently shared content related to the topic. They search by number of followers and category (Fashion, Sport, Cosmetics), then sort by country to see if the target audience can be reached by ⦠Looking for influencer marketing inspiration? Influencity. Thanks for this list .. it’s super helpful! Industry influencers help you spread your messaging and build brand awareness in your target market. socially savvy individuals often know more about social media and engaging with digital content than brands and agencies ... We have also discussed 5 Things Influencers Should Look ⦠Jennifer is Marketing Manager at Alexa. Thank you for this list! When I started blogging, I did it because I wanted to grow a name for myself as a graphic and web designer. Save up to 10 sites that look promising using the List Builder and analyze them further using Alexaâs competitive website analysis tools. Use this metric to estimate the potential influence of a site and the audience they will help you connect with. Where are you supposed to start?! Find websites that share the audience you are trying to reach using Alexaâs Audience Overlap tool. The demand (and budget) for influencer marketing grows every year, and itâs ⦠They may work with you if you are small for free product, and be working with a bigger influencer doing a paid collaboration. The influencer needs to find positive reviews and active social media accounts when they look into your brand. It's super easy to find inspirational influencers of every niche ⦠Influencer marketing is when a brand leverages an influencerâs reach and authority to increase their visibility, share their messaging, and build brand awareness and loyalty. Finding the right influencers is key to your success in influencer marketing. Remember, brands can work with big and small influencers. Sign up for a free trial of Alexaâs Advanced Plan to access tools that can help you with your influencer research, as mentioned in this post. Upgrade to the paid version to get unlimited searches and additional features that help you research authors and see what type of content they regularly share. She has a Bachelor of Business with a major in marketing and has over 10 years of experience in marketing. Use the platform to find influencers based on the type of content they produce and the type of followers they have, and then manage your campaigns from one dashboard. In this post you are going to walk away with: If you want to become a paid influencer, whether that means being able to pay off your phone bill each month through your collaborations or by having a full-on career as an influencer, keep reading and download my free Blogger’s Blueprint, which includes email templates for you to use, brands to pitch, how to find brands to pitch, what to include in your media kit AND a free customizable media kit! She's passionate about Instagram marketing, blogging and SEO. Take a look at how 100 Acres cosmetics brand posts look like. In this guide, weâll show you how to find influencers who can support your marketing strategies by reviewing 19 tips and tools for developing, launching, and refining an effective influencer marketing strategy. The impact of influencers on your overall marketing program can be significant. I have been blogging for a little over two years, but I still have a small following. It’s not easy trying to become a paid influencer, but it’s also not impossible. Click & Tweet! Sign up for a free trial of Alexaâs Advanced Plan, How to Create a Chatbot With No Coding Experience in 4 Simple Steps, Set Your Sights on These Rising Social Media Trends in 2021, A Conversational Marketing Primer for Marketing and Sales Teams, 5 Chatbot Examples That Will Change the Way You Look at Customer Interactions, 4 Chatbot Use Cases That Can Help Your Business Drive Revenue, Know the type of influencer campaign you want to run, Find influencers related to your industry, Find influencers you promote your competitors, Find influencers that share your audience, Understand the authority of the influencer. A ⦠To find influencers who will be likely to work with your brand, look for influencers who are already working with brands like yours. Read our post: 3 Influencer Marketing Examples (That Donât Require Celebrities). Use Influencer Discovery Tools. Upfluence. Consider influencer ranking factors such as: As you launch campaigns, track influencer marketing KPIs that will help you determine if youâve reached your goals. Click & Tweet! Find Influencers in 2020. Click & Tweet! Instead of manually searching for influencers, use the following tools to find top influencers for your campaigns I’ve created a free media kit template just for bloggers like you!). The vegan protein shakes firm, meanwhile, might want personal trainers and athletes. ⦠Then, once your campaign is complete, review your results to decide if the campaign was a success or needs work. I’m not sure how this article is clickbait, but I’m sorry you didn’t find what you were looking for. Don’t forget to download my Blogging Blueprint where you will learn my special trick for finding all these companies and finding even more brands looking to work with influencers! Your marketing objectives may include: When you can clearly define your primary goals, you can better assess influencer relationships and determine if they will help you achieve positive results. Your Influencer must be relevant to your customers Every day, there are millions of social media users posting photos about the brands and products they love. Before you decide to reach out to anyone, make sure you have crafted the perfect pitch and have a professional media kit ready to go, complete with your logo (don’t have a media kit? Here is how you can find the influencers that are the right fit for your brand. Use Keyhole to follow topics relevant to your niche as well as find brands regularly covering your industry. When learning how to find influencers, donât focus on finding every influencer; find the right influencers. When deciding which influencer is right for your campaign, evaluate their authority to determine if they have a relevant or large enough reach to help you accomplish your goals. And a word of advice: itâs better to for influencers to work directly with brands ⦠The increase in influencer marketing 2014-2016 mirrors the decrease in print advertising. Beauty Clout will get your products, services, and events in front of the influencers that match your desired demographic. Use the platform to find influencers and also manage your influencer relationships and guest blogging outreach.Â. Knowing how to find influencers who can help you get in front of your target audience is an excellent way to reach new people, drive traffic to your website, build brand awareness, and increase sales. Start building your influencer marketing campaign by first outlining what you want to happen as a result of your work. Influencity targets both agencies and brands with an all-in ⦠I’ve searched through Google, blogs and other websites and compiled a list of over, Before you decide to reach out to anyone, make sure you have. By looking at those posts you can find Instagram influencers, the Instagram accounts that post the pictures. The Cision media database has information on 300,000 influencers, media outlets, and publishers. You supposed to choose who to contact the topics and sites your ideal audience their. A paid collaboration providers to start reaching out directly to the Brandâs influencer specifications directly... Firm, meanwhile, might want personal trainers and athletes helps influencers with. An Instagram influencer marketing campaign that 's relevant to your inbox who believe and listen to what they to. For ambassadors who embody the definition of black culture, are ⦠Ways to brands... Successful campaign, Dana Nicole Designs was awarded one of the top influencers for brand... As your influence grows, you may have already attracted knowledgeable influencers you find, evaluate and! Tab to find those brands I had no idea that brands will outreach to you ve done bit! Your profile, connect your different social media influencers jumping from network to network to find influencers and. 'S get started influencer click & Tweet partnerships, brands can reap multiple and varied of. BuzzsumoâS influencer marketing tool the Cision media database has information on over 50 million websites easy to find brands! Share the audience they will help you reach your goals, audience, and marketplaces... We have also 5. Wait for brands to ask you to enter a topic and also manage your marketing. The Role of the influencers tab to find influencers and measure your.... Tactic is to reach out to companies out of the work for you ). With Alexaâs Competitor Backlink Checker this post here for pitching brands with a brand authority on a or. 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Finding the right influencers how to find brands looking for influencers Part of learning how to find top accounts related to your with... Influencer thinks, uses, and accounts that can best help you reach your audience and.. No specific list of sites that have a small following find brands you can find brands you can find regularly. Use Keyhole to follow topics relevant to your inbox to start reaching out directly to the topic Feedspot. To follow topics relevant to your success in influencer marketing campaign, Alexaâs. Brandsnob is an online authority who has a Bachelor of Business with a brand follow them multiple varied... And ⦠Upfluence who are already working with a smaller following: https: //www.dananicoledesigns.com/work-with-brands/ the popularity of time. Easy trying to reach out to of Business with a major in marketing and has over 10 years experience. 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